Keyword Discovery for SEO
Keyword discovery makes many small business owners or staff nervous due to its uncertain nature. After all, any word can be a keyword, right? Right! …and also wrong. If you don’t carefully consider various words, phrases, and questions related to your business, your selected keywords may be worthless. Like many other things in life, the more time and effort you put into the discovery phase(s), the more you will get out of it. So how do you do it? How do you select the perfect keywords for your business? Trial and error are key while monitoring progress with standard tools from companies like UberSuggests, Ahrefs, and SEMRush. Unfortunately, monitoring tools are not cheap. We do have a list of paid and FREE tools for your perusal, but you certainly get what you pay for. Luckily, some programs come with free versions or trials so that you can test their value.
- Ubersuggests – The SEO and marketing guru, Neil Patel created a cheaper version of the industry standard suites of SEO tools. He even provides some functionality for free.
- Google Autocompletion – You know exactly what this is. Type anything into a Google search bar and view suggestions based on popularity, location, and your general browsing history.
- Answer the Public – A fairly unique service that suggests questions your audience of customers may ask in relation to keywords you provide. A fantastic resource for keyword phrases.
Follow your best customers on social media. Make them “Top Fans” of your pages if possible. It’s always a good idea to develop friendly relationships with customers who really care about your business, products, and services. Not only do they tend to be more vocal about your business on the internet, but they may even use keywords when they do! Use their experiences navigating your website to have a better understanding of your website’s traffic. Another useful method would be to use heatmaps, either paid or free tools like Microsoft Clarity.
Between your chosen keywords and business & customer knowledge, you can begin choosing a few or several themes for your website.
For example, a bookstore may have a theme for each webpage in its main navigation menu.
Keyword Theme Examples
Books • Author Signings • Gifts • News • Stores
Ubersuggests offers questions like “Why are books better than movies?” or “Can books get moldy or deteriorate?” – perfect choices for a bookstore blog.
Google Autocompletion provided the most popular phrases searched on Google regarding author signings. Use them for headings, create a page for author news, send out newsletters, etc. with those particular keywords. They may just catch a click or two!
Website Architecture for SEO
With the examples above, can you make an educated guess on the next step? Those keyword theme examples above look very similar to a navigation menu, don’t they? Keyword themes represent different sections of your website. Understanding their purpose may even give you ideas for other keyword themes. Each page or section of pages on your website should have a theme representing them.
- Create the main navigation menu
- Create a footer navigation menu
- Insert links in images, paragraph text, and headings
- Use blog articles like this one to push users to important pages. Here’s a good example 😉
Create & Optimize Content for SEO
We’re in the final stretch! Unfortunately, that final stretch never actually ends. Content creation is arguably the most time-consuming and crucial aspect of SEO with Backlinks not far behind. As you’ve likely noticed, it not only leads your customers to a specific location on your website but will also keep them there.
Write authentic, friendly content.
This is true whether you write blog articles for increased traffic or describe products and services on your “About Us” page. Always write for the reading level of your targeted audience. No one wants to read a dissertation.
Not everyone realizes that there is a hierarchy for the headings of your website.
Learn from the success of popular media websites like Youtube, Tiktok, and Pinterest. Video trumps images which are in turn superior to text. The key is getting your audience to engage with your content, whether it be a Facebook post or a sales pitch on your website.
Promote your website on social media
Don’t waste free opportunities to advertise your website, products, and services. Find out which platforms your audience uses (Facebook, Reddit, Tiktok, etc.) and try your best to grab their attention.
To reach a wider audience, you might consider Pay-Per-Click ads, or PPC for short. They are not always necessary but are extremely useful. These days, there are so many options for where to advertise. There is Google, Linkedin, Yelp, Facebook, and many, many more.
SEO in Myrtle Beach
We at Element Marketing Company are happy to lend a helping hand to small business owners in Myrtle Beach or anywhere else in the country. If you have any questions or wish to enlist our services, we would be thrilled to hear from you.