We optimize and improve your website to connect with the right audience, improve conversion rates, and show off authority in your industry.
The Nuts & Bolts of a Well-Designed Online Marketing Strategy
Each campaign is customized to your goals, integrating your entire marketing strategy of visual, content, design, and development. We blend these tactics to drive a real impact built for your needs and the needs of your audience.
Before we begin any online marketing project, we analyze your website’s performance and find opportunities to improve user experience and engagement.
We use only white-hat SEO strategies to make sure your business reaches the right audience and that your customers can easily find you online.
We strategically use ads on Google and social media to reach the perfect audience that needs your business even if they don’t know it yet.
Carolina Home Exteriors
CHE has become Element’s biggest and most experimental client. The relationship started over 10 years ago when company owner, Ted Cligrow, volunteered with Carl Kerridge to promote a variety of community events in the Grand Strand area.
From there, the relationship grew and approximately 3 years ago, Ted approached us to overcome “unethical” SEO black hat tactics he unknowingly inherited by his former web designer that were negatively affecting the company’s ranking.
Our solution was to completely redesign his website. We consolidated content from over 2,000 pages of geo tagged “stuffed” content to a large website listing all of the company’s products. After the site was launched, we spent the next 18 months refining his SEO before adding SEM, social media management, new commercial and lifestyle photography, and his signature online design form complete with an innovative on-line pricing calculator.
The effectiveness of this has been over a 600% increase in online lead generation combined with a lower cost per PPC ad which has been influential in growing sales greater than 30%.
Analyze, Improve, Monitor – Data-Driven Success
Follow through with your online marketing strategies by analyzing website performance first, prioritizing areas for improvement, and finally monitoring results.
From Our Clients